Grow Your Responsible Travel Business with Smart Technology
The all-in-one platform to create, market, and manage purpose-driven trips, connecting operators with consumers and agents.
Trusted by operators and agents in 50+ countries since 1999







Stop Juggling Spreadsheets, Emails, and Disjointed Systems.
Are you spending more time on admin than on creating or selling unforgettable travel experiences? The endless cycle of manual updates, scattered booking information, and complex commission tracking holds your business back. It’s time for a smarter way to work for both operators and agents.
One Platform to Run Your Entire Operation
Working Travel Group provides a single, powerful hub for everything you need. From building beautiful itineraries with our AI-powered assistant (Beta) to distributing your trips globally and managing travellers seamlessly, our platform is designed to save you time and scale your impact, whether you’re an operator crafting experiences or an agent selling them.
All The Tools You Need to Succeed

Operator Solutions
Craft multi-day trips, link accommodations, and distribute across niche marketplaces to drive enquiries to your sales channels.

Agent Network Access
Tap into a deep and growing portfolio of responsible trips, from luxury to adventure to social impact, ready for you to sell.

AI Assistant
Meet Guru Travel, your 24/7 personal assistant. Let our AI support your trip creation or help with client queries, saving you hours of work.

Tailor-Made Tools
Ditch the endless email chains. Our in-platform tool helps you build and display stunning, custom digital itineraries with ease.

CRM & Travel Centre
Manage clients, collect vital traveller information, and provide consumers with a login to their own customised Travel Centre
Go to Market in Three Simple Steps
- Create Your Trips (Operators):
Use our intuitive tools and AI assistant to build multi-day, purpose-driven itineraries in minutes (beta stage).
- Access & Distribute (Operators & Agents):
- Operators: Publish your trips instantly across our niche marketplaces and our global agent network.
- Agents: Discover and sell a global portfolio of responsible travel experiences.
- Manage & Grow (Operators & Agents):
Streamline bookings, client communications, and expand your reach with integrated marketing tools.
